Jaded London

2019-Current

Womenswear Designer Jaded London is a brand that offers bold and striking collections of trend-driven pieces for the fashion forward customer. Specialising in distinct prints and graphics, with a mix of tactile trims and variety of fabrication use, from jersey, denim and leather. I’m responsible for conceptualising and developing the each monthly drop collections. Enstablishing prints and graphics ideas, along with analysing new shapes and fabrications. Liaising with factories, garment tech’s to fully realise the product to its perfected stage.

Nicce London

2015-2019

Leading Womenswear Designer, specialising in Streetwear and Sportswear influenced designs. Where, I've recently helped re-brand the upcoming ladies designs with a new edgy aesthetic, aiming to stand individually from the menswear. My role consists of; Researching new upcoming trends and themes, collating mood boards with unique colour palettes, fabrics and trims. Collectively designing up to four ranges a year with the addition of exclusive projects. My key strengths lie, in creating realistic detailed cad drawings, my technical garment knowledge and pattern cutting has helped produce intricate tech-packs for difficult new shapes. Alongside this, due to being part of a small team, I part-take in producing artwork graphics, for all over prints and trims. As well as liasing with factories, assisting product fittings, quality control to styling shoots.

Hemsley London

2015

Assistant Designer for luxury leather accessories designer Hemsley London. Working closely with the head designer, developing the SS16 collection range. As a high fashion brand, the tasks involved walking the product from drawing to life. I was in charge of designing and developing the small leather goods, influenced by construction workers: ratchet straps and harnesses. The collection is made up of contemporary detachable purses, card holders, lipctick cases, key holders, of which were to be clipped onto a harness and lanyards. My daily roles were; creating artwork for trims, and cad drawing, producing card-board patterns, to constructing first prototype samples by hand. As well as aliasing with Italian leather factory's on new orders, outsourcing industrial new trimmings combinations.

NASIR MAZHAR

2014

Design and Production Assistant. Where, I assisted the design team developing of SS15 menswear collection, along the run up to fashion week. My daily tasks consisted of: altering garment patterns to constructing first prototype samples by hand, majority making accessories. Outsourcing unique technical sportswear materials, to assembling all trims for production making.